Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime

Title

Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime

Author

1. PRUTHVIRAJ CHAVAN, Professor, PSG Institute of Management, Tamilnadu, India
2. Aditya Seth, Student, PSG Institute of Management, Tamilnadu, India

Abstract

This post is an effort to raise consumer understanding of personal care product brands on fast-moving consumer goods (FMCG) after the introduction of GST in the Coimbatore district. This study uncovered the impact that GST has on consumers' brand perceptions and subsequent purchase decisions for FMCG personal care items. Fifty clients from the Coimbatore District are selected at random to participate in the study. The success of fast-moving consumer goods (FMCG), and particularly personal care items, depends critically on consumers' familiarity with these goods' brands and the Goods and Services Tax (GST). Researchers came to the conclusion that people's attitudes about personal care items influenced their familiarity with such brands.

Keywords

Conclusion

Buyer brand recognition appears to be on the decline in recent years due to a number of factors, including increased competition for shelf space, the proliferation of new products vying for consumers' interest, and the increasing sophistication of marketing messages and display media.

Author Contrubution

The author confirms sole responsibility for the following: study conception and design, data collection, analysis and interpretation of results, and manuscript preparation.

Funding

The authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.

Conflict of Interest

All authors declare that they have no conflicts of interest.

Data Sharing Statement

Not applicable

Software And Tools Use

Not applicable

Acknowledgements

I thank the following individuals for their expertise and assistance in all aspects of our study and for their help in writing the manuscript. I am also grateful for the insightful comments given by anonymous peer reviewers. Everyone's generosity and expertise have improved this study in myriad ways and saved me from many errors.