@Article{M-10029,
AUTHOR = {CHAVAN, PRUTHVIRAJ and Seth, Aditya},
TITLE = {Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime},
JOURNAL = {Scientific Research Journal of Business, Management and Accounting},
VOLUME = {1},
YEAR = {2023},
NUMBER = {1},
ARTICLE-NUMBER = {M-10029},
URL = {https://isrdo.org/journal/SRJBMA/currentissue/brand-recognition-of-fast-moving-consumer-goods-fmcg-in-coimbatore-district-tamil-nadu-before-and-after-gst-regime},
ISSN = {2584-0592},
ABSTRACT = {This post is an effort to raise consumer understanding of personal care product brands on fast-moving consumer goods (FMCG) after the introduction of GST in the Coimbatore district. This study uncovered the impact that GST has on consumers' brand perceptions and subsequent purchase decisions for FMCG personal care items. Fifty clients from the Coimbatore District are selected at random to participate in the study. The success of fast-moving consumer goods (FMCG), and particularly personal care items, depends critically on consumers' familiarity with these goods' brands and the Goods and Services Tax (GST). Researchers came to the conclusion that people's attitudes about personal care items influenced their familiarity with such brands.},
DOI = {}
}