isrdo-SRJBMAisrdo-SRJBMAisrdo-SRJBMAScientific Research Journal of Business, Management and AccountingSRJBMA2584-0592ISRDOGujarat,IndiaM-10029Marketing ManagementBrand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst RegimePRUTHVIRAJ CHAVAN1PSG Institute of Management, TamilnaduIndiaAditya Seth2PSG Institute of Management, TamilnaduIndia271220221V1-I1-20231512202220122012©2022 Krupali Patel Year Corresponding Author2022Krupali PatelThis is an open access article distributed under the terms of the, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (ISRDO) and either DOI or URL of the article must be cited.Creative Commons Attribution License

This post is an effort to raise consumer understanding of personal care product brands on fast-moving consumer goods (FMCG) after the introduction of GST in the Coimbatore district. This study uncovered the impact that GST has on consumers' brand perceptions and subsequent purchase decisions for FMCG personal care items. Fifty clients from the Coimbatore District are selected at random to participate in the study. The success of fast-moving consumer goods (FMCG), and particularly personal care items, depends critically on consumers' familiarity with these goods' brands and the Goods and Services Tax (GST). Researchers came to the conclusion that people's attitudes about personal care items influenced their familiarity with such brands.

Customers marketing brands popular reputation advertisingThe authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.Data Availability

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Conflicts of Interest

All authors declare that they have no conflicts of interest.

Authors’ Contributions

The author confirms sole responsibility for the following: study conception and design, data collection, analysis and interpretation of results, and manuscript preparation.

Funding Statement

The authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.

software-information

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Acknowledgments

I thank the following individuals for their expertise and assistance in all aspects of our study and for their help in writing the manuscript. I am also grateful for the insightful comments given by anonymous peer reviewers. Everyone's generosity and expertise have improved this study in myriad ways and saved me from many errors.

Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York, NY: The Free Press.