Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime

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Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime

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  • Volume : 1 Issue : 1 2022
  • Page Number : 22-25
  • Publication : ISRDO
  • Publication Date : 27 Dec 2022

Manuscript Version1

Title

Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime

Author

1. PRUTHVIRAJ CHAVAN, PSG Institute of Management, Tamilnadu, Professor, India
2. Aditya Seth, PSG Institute of Management, Tamilnadu, Student, India

Abstract

This post is an effort to raise consumer understanding of personal care product brands on fast-moving consumer goods (FMCG) after the introduction of GST in the Coimbatore district. This study uncovered the impact that GST has on consumers' brand perceptions and subsequent purchase decisions for FMCG personal care items. Fifty clients from the Coimbatore District are selected at random to participate in the study. The success of fast-moving consumer goods (FMCG), and particularly personal care items, depends critically on consumers' familiarity with these goods' brands and the Goods and Services Tax (GST). Researchers came to the conclusion that people's attitudes about personal care items influenced their familiarity with such brands.


Keywords

Customers marketing brands popular reputation advertising

Conclusion

Buyer brand recognition appears to be on the decline in recent years due to a number of factors, including increased competition for shelf space, the proliferation of new products vying for consumers' interest, and the increasing sophistication of marketing messages and display media.

Author Contrubution

The author confirms sole responsibility for the following: study conception and design, data collection, analysis and interpretation of results, and manuscript preparation.

Funding

The authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.

Conflict of Interest

All authors declare that they have no conflicts of interest.

Data Sharing Statement

Not applicable


Software And Tools Use

Not applicable

Acknowledgements

I thank the following individuals for their expertise and assistance in all aspects of our study and for their help in writing the manuscript. I am also grateful for the insightful comments given by anonymous peer reviewers. Everyone's generosity and expertise have improved this study in myriad ways and saved me from many errors.

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Author

AS
Aditya Seth

PSG Institute of Management, Tamilnadu, Student, India

Corresponding Author

KP
Krupali Patel

S P University, ,

Copyright

Copyright: ©2023 Corresponding Author. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

CHAVAN, PRUTHVIRAJ, and Seth, Aditya. “Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime.” Scientific Research Journal of Business, Management and Accounting, vol. 1, no. 1, 2022, pp. 22-25, https://isrdo.org/journal/SRJBMA/currentissue/brand-recognition-of-fast-moving-consumer-goods-fmcg-in-coimbatore-district-tamil-nadu-before-and-after-gst-regime

CHAVAN, P., & Seth, A. (2022). Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime. Scientific Research Journal of Business, Management and Accounting, 1(1), 22-25. https://isrdo.org/journal/SRJBMA/currentissue/brand-recognition-of-fast-moving-consumer-goods-fmcg-in-coimbatore-district-tamil-nadu-before-and-after-gst-regime

CHAVAN PRUTHVIRAJ and Seth Aditya, Brand Recognition of Fast Moving Consumer Goods (FMCG) in Coimbatore District, Tamil Nadu, Before and After Gst Regime, Scientific Research Journal of Business, Management and Accounting 1, no. 1(2022): 22-25, https://isrdo.org/journal/SRJBMA/currentissue/brand-recognition-of-fast-moving-consumer-goods-fmcg-in-coimbatore-district-tamil-nadu-before-and-after-gst-regime

1390

Total words

671

Unique Words

63

Sentence

21.015873015873

Avg Sentence Length

0.33238685036304

Subjectivity

0.087165532879819

Polarity

Text Statistics

  • Flesch Reading Ease : 53.92
  • Smog Index : 13.3
  • Flesch Kincaid Grade : 10
  • Coleman Liau Index : 12.82
  • Automated Readability Index : 12.9
  • Dale Chall Readability Score : 9.25
  • Difficult Words : 298
  • Linsear Write Formula : 24.333333333333
  • Gunning Fog : 11.7
  • Text Standard : 12th and 13th grade

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