Product management is an organizational function within a
company dealing with new product development, business justification, planning,
verification, forecasting, pricing, product launch, and marketing of a product
or products at all stages of the product lifecycle. Similarly, product
lifecycle management (PLM) integrates
people, data, processes and business systems. It provides product information
for companies and their extended supply chain enterprise.
It is concerned with managing an entire production or service system which is the process that converts inputs (in the forms of raw materials, labor, consumers, and energy) into outputs (in the form of goods and/or services for consumers). Operations produce products, manage quality and create services. Operation management covers sectors like banking systems, hospitals, companies, working with suppliers, customers, and using technology. Operations is one of the major functions in an organization along with supply chains, marketing, finance and human resources. The operations function requires management of both the strategic and day-to-day production of goods and services.
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