Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency

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Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency

Type: Case Studies
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  • Volume : 1 Issue : 2 2023
  • Page Number : 22-25
  • Publication : ISRDO

Published Manuscript

Title

Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency

Author

1. Dishu Patel, Student, Sardar Patel University, India

Abstract

This research delves into a strategic approach to optimize digital marketing campaigns, mainly focusing on Facebook Lead generation. The primary challenges involved integrating audience data from Google Analytics and proprietary Machine Learning models with Facebook's advertising platform. The solution approach entailed a seamless integration of Facebook Pixel and Click ID data into Google Analytics, followed by sophisticated data processing and audience segmentation in BigQuery. The key objective was to improve the efficiency and effectiveness of Facebook campaigns by utilizing advanced lead-scoring models for more accurate audience targeting. This strategy significantly reduced Cost Per Lead (CPL), demonstrating the effectiveness of cross-platform data integration and analytics in enhancing digital marketing campaign performance.

Keywords

Digital Marketing Facebook Advertising Google Analytics BigQuery Lead Scoring Audience Segmentation Cost Per Lead Optimization Data Integration

Conclusion

The findings from this research underscore the transformative impact of integrating and analyzing data across multiple digital marketing platforms. The team successfully optimized campaign performance by harnessing the strengths of Google Analytics, BigQuery, and Facebook's advertising capabilities, notably reducing the CPL. The strategic use of Lead Scoring models for audience segmentation proved pivotal in achieving higher efficiency and effectiveness in Facebook advertising campaigns. This approach highlights the potential of data-driven strategies in digital marketing, offering valuable insights for organizations looking to enhance their online advertising ROI and campaign effectiveness.

 

Author Contrubution

The author confirms sole responsibility for the following: study conception and design, data collection, analysis and interpretation of results, and manuscript preparation.

Funding

The authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.

Conflict of Interest

All authors declare that they have no conflicts of interest.

Data Sharing Statement

Not applicable

Software And Tools Use

Not applicable

Acknowledgements

I thank the following individuals for their expertise and assistance in all aspects of our study and for their help in writing the manuscript. I am also grateful for the insightful comments given by anonymous peer reviewers. Everyone's generosity and expertise have improved this study in myriad ways and saved me from many errors.

Corresponding Author

DP
Dishu Patel

Sardar Patel University, Student, India

Copyright

Copyright: ©2024 Corresponding Author. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Patel, Dishu. “Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency.” Scientific Research Journal of Science, Engineering and Technology, vol. 1, no. 2, 2023, pp. 22-25, https://isrdo.org/journal/SRJSET/currentissue/optimizing-digital-marketing-through-cross-platform-data-integration-a-focus-on-facebook-campaign-efficiency

Patel, D. (2023). Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency. Scientific Research Journal of Science, Engineering and Technology, 1(2), 22-25. https://isrdo.org/journal/SRJSET/currentissue/optimizing-digital-marketing-through-cross-platform-data-integration-a-focus-on-facebook-campaign-efficiency

Patel Dishu, Optimizing Digital Marketing Through Cross-Platform Data Integration: A Focus on Facebook Campaign Efficiency, Scientific Research Journal of Science, Engineering and Technology 1, no. 2(2023): 22-25, https://isrdo.org/journal/SRJSET/currentissue/optimizing-digital-marketing-through-cross-platform-data-integration-a-focus-on-facebook-campaign-efficiency

1194

Total words

437

Unique Words

52

Sentence

23.25

Avg Sentence Length

0.43835261960262

Subjectivity

0.17043893606394

Polarity

Text Statistics

  • Flesch Reading Ease : 14.29
  • Smog Index : 18.1
  • Flesch Kincaid Grade : 17
  • Coleman Liau Index : 20.25
  • Automated Readability Index : 21
  • Dale Chall Readability Score : 8.7
  • Difficult Words : 254
  • Linsear Write Formula : 19.75
  • Gunning Fog : 13.92
  • Text Standard : 19th and 20th grade

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