SAIGANESH SOMASEKARAN

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SAIGANESH SOMASEKARAN

Role - Reviewer Editor
[email protected]

  • Publication 17
  • Conference 23
  • Subject :
    Marketing Management
  • Designation:
    Professor
  • Organisation:
    Dayananda Sagar Business School
  • WebSite: Click here
  • City: Bangalore

Social Profile:

Biography

Dr. S. Sai Ganesh is Registrar and Professor of Marketing, Strategy & Brand Management with 20 + years of teaching experience. He has a Ph.D. degree from Periyar University. He has published more than 20 papers in National and International Journals and presented more than 25 papers in conferences. He is on the editorial board of some leading International Journals published from India, Nigeria and the USA. Dr. S Sai Ganesh is a member of thesis evaluation and doctoral committee of Anna University, Bharathiar University, Bharathidasan University, Periyar University, etc. Two scholars have completed Ph.D. in the area of Management under his guidance. He has delivered lectures as a resource person in various training programmes

Experience

  • 22 Years

Specialization and Research Area

Marketing Mangement Advertising Consumer Behavior Strategy Leadership Brand Management Digital Marketing

Education

  • 2010-10
    Qualification Type: Doctoral Degree

    Degree: Marketing Management

    Department: Management

    Collage: Periyar University

17

Total Publication

23

Conference

12

Seminar

15

Workshop

14

Webinar

1

Awards and honors

13

Reviewer in Journal

2

Membership

4

Total Book Contribution

Publications

Honors & Awards

  •  Awarded “Teaching & Research Excellence Award” by EMG – SSM Trust for Effective Teaching and Publications under Global Academic Excellence Awards (February, 2021)

Memberships

  • Life Member, Primax Research Foundation, Bangalore, since August 2017

Seminar/ Conference / workshop

  • Seminar : 2022, July, Bangalore
    Discover & Develop Nuances of Communication for Successful career & Business,

    Organisation Committee Member

  • Seminar : 2021, June, Bangalore
    Mind Management & Emotional Balance

    Organisation Committee Member

  • Conference : 2020, January, Bangalore
    “Digital and Data Driven Decision

    Organisation Committee Member

  • Conference : 2020, December, Bangalore
    Business Dimensions in Digital Era – Challenges & Opportunities

    Organisation Committee Member