Mass communication is the process of imparting and
exchanging information through mass media to large segments of the population.
It is usually understood for relating to various forms of media, as these
technologies are used for the dissemination of information, of which journalism
and advertising are part. Mass communication differs from other forms of
communication, such as interpersonal communication and organizational
communication, because it focuses on particular resources transmitting
information to numerous receivers. The study of mass communication is chiefly
concerned with how the content of mass communication persuades or otherwise
affects the behavior, the attitude, opinion, or emotion of the people receiving
the information.
Normally, transmission of messages to many persons at a time
is called mass communication. But in a complete sense, mass communication can
be understood as the process of extensive circulation of information within
regions and across the globe.
Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information. Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, film, and the Internet.
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