TY - M-10072
AU - Kumbo, lazaro
AU - Mero, Rodrick
AU - Sikumbili, Robert
TI - MONETIZING THE DIGITAL PERSONA: STRATEGIES, CHALLENGES, AND FUTURE TRENDS IN SOCIAL MEDIA INCOME GENERATION
T2 - Scientific Research Journal of Science, Engineering and Technology

PY - 2024
VL - 2
IS - 2
SN - 2584-0584

AB - This
study delves into the multifaceted landscape of social media monetization,
focusing on YouTube and employing a mixed-methods research design. Analysis of
the 15 most sponsored videos as of February 10, 2023, reveals influencer
dominance, particularly exemplified by MrBeast, emphasizing their instrumental
role in successful brand partnerships. Niche influencers, like Veritasium,
highlight the significance of authentic connections and targeted audience
engagement. The study explores prevalent strategies, challenges, and future
trends in social media monetization, drawing insights from quantitative surveys
and content analysis. Interviews with content creators supplement findings,
providing valuable perspectives on strategic storytelling and diversified monetization.
The study contributes nuanced insights for practitioners and platforms
navigating the dynamic realm of digital monetization.

KW - Algorithmic changes
KW -  Digital persona
KW -  Emerging technologies
KW -  Income generation
KW -  Influencer marketing
KW -  Monetization
KW -  Privacy concerns
KW -  social media
DO -