@Article{M-10072,
AUTHOR = {Kumbo, lazaro and Mero, Rodrick and Sikumbili, Robert},
TITLE = {MONETIZING THE DIGITAL PERSONA: STRATEGIES, CHALLENGES, AND FUTURE TRENDS IN SOCIAL MEDIA INCOME GENERATION},
JOURNAL = {Scientific Research Journal of Science, Engineering and Technology},
VOLUME = {2},
YEAR = {2024},
NUMBER = {2},
ARTICLE-NUMBER = {M-10072},
URL = {https://isrdo.org/journal/SRJSET/currentissue/monetizing-the-digital-persona-strategies-challenges-and-future-trends-in-social-media-income-generation},
ISSN = {2584-0584},
ABSTRACT = {This
study delves into the multifaceted landscape of social media monetization,
focusing on YouTube and employing a mixed-methods research design. Analysis of
the 15 most sponsored videos as of February 10, 2023, reveals influencer
dominance, particularly exemplified by MrBeast, emphasizing their instrumental
role in successful brand partnerships. Niche influencers, like Veritasium,
highlight the significance of authentic connections and targeted audience
engagement. The study explores prevalent strategies, challenges, and future
trends in social media monetization, drawing insights from quantitative surveys
and content analysis. Interviews with content creators supplement findings,
providing valuable perspectives on strategic storytelling and diversified monetization.
The study contributes nuanced insights for practitioners and platforms
navigating the dynamic realm of digital monetization.},
DOI = {}
}