TY - M-10168
AU - Puapattanakul, Phongsakorn
AU - Gilquin, Alban
TI - Tuning Ties: Exploring Collaboration and Rivalry in Thailand’s Music Landscape
T2 - Scientific Research Journal of Business, Management and Accounting

PY - 2024
VL - 2
IS - 2
SN - 2584-0592

AB - The Thai music industry is a dynamic field shaped by a rich cultural heritage and the rapid globalization of contemporary music. This paper explores the intricacies of collaboration and rivalry within Thailand's music landscape, examining how traditional and modern influences interact in a space where competition and cooperation coexist. By analyzing the relationships between artists, producers, and institutions, this research highlights how these dual forces of collaboration and rivalry drive creativity and shape the broader music ecosystem in Thailand. The study also considers how the increasing influence of international genres impacts local trends and how Thailand's music industry navigates its place on the global stage.

KW - Thai music industry
KW -  collaboration
KW -  rivalry
KW -  traditional music
KW -  modern music
KW -  globalization
KW -  Thai pop
KW -  mor lam
KW -  social media
KW -  music festivals
DO -