TY - M-10285
AU - Ghosh, Tanmoy
TI - Retail Marketing Management
T2 - Scientific Research Journal of Business, Management and Accounting

PY - 2025
VL - 3
IS - 1
SN - 2584-0592

AB - Retail marketing management
is a basic part of the more extensive marketing field, zeroing in on systems,
devices, and practices that retailers use to advance their items and
administrations successfully. This discipline is fundamental in understanding
how retailers can draw in, connect with, and hold clients in an undeniably
serious and dynamic commercial center. With the development of the retail
climate because of computerized interruption, moving purchaser ways of
behaving, and mechanical headways, retail marketing management has become more
urgent than at any other time. The present retail scene requests a combination
of both customary and current marketing approaches, with omnichannel retailing
standing apart as a key pattern. Retailers are endeavoring to offer consistent
and customized encounters across actual stores, online stages, and portable
applications. This requires a profound comprehension of buyer conduct,
mechanical joining, and inventive showcasing systems, frequently upgraded by
information investigation to foresee requests, refine item contributions, and
further develop consumer loyalty. Besides, as shoppers develop all the more
socially and naturally cognizant, moral obtaining, eco-accommodating bundling,
and straightforwardness in supply affixes are becoming vital to showcasing
systems, supporting brand notoriety, and client trust. This paper investigates
the developing idea of retail marketing management, inspecting difficulties,
innovative reception, and the need to meet rising customer assumptions, at last
adding to the future manageability and seriousness of retail organizations.

KW - Marketing management
KW -  seriousness
KW -  and retail channels.
DO -