TY - M-10171
AU - R, ANANTHAN
AU - Janardhanan, Abhilash
TI - Key Drivers Shaping Indian Youth's Digital Payment Adoption: Unveiling Behavioral Intent in the Cashless Era
T2 - Scientific Research Journal of Business, Management and Accounting

PY - 2024
VL - 2
IS - 2
SN - 2584-0592

AB - In recent years, digital payment methods have seen a tremendous spike in acceptance in India, with millennials leading this financial revolution. Within the framework of a cashless economy, this study investigates the behavioural purpose that drives the use of digital payment systems among young Indians. The research examines key elements influencing young people's views towards digital payments, including technical developments, financial literacy, government programs, peer pressure, and perceived safety. We use a mixed-method approach, analysing quantitative and qualitative data to understand better the changes in behaviour and how they may affect the Indian financial ecosystem in the future.

KW - digital payments
KW -  behavioral intent
KW -  Indian youth
KW -  cashless economy
KW -  technology adoption
KW -  financial literacy
DO -