TY - M-10167
AU - Adeshara, Keval
AU - Singhal, Kanika
TI - Breaking Barriers: The Power of Personality and Gender Stereotypes in Shaping Negotiation Success
T2 - Scientific Research Journal of Business, Management and Accounting

PY - 2024
VL - 2
IS - 2
SN - 2584-0592

AB - Negotiation is a critical aspect of both professional and personal life, yet it is often shaped by deeply embedded societal constructs such as personality traits and gender stereotypes. This paper explores the interplay between personality traits, gender stereotypes, and negotiation success. We investigate how specific personality characteristics, like assertiveness, agreeableness, and openness, influence negotiation outcomes. Furthermore, we delve into how gender-based expectations affect negotiation dynamics, particularly in male-dominated fields. Our research is grounded in a comprehensive literature review complemented by case studies that highlight real-world applications. We aim to explore how breaking free from stereotypical constructs can lead to more successful negotiation outcomes.

KW - Personality traits
KW -  gender stereotypes
KW -  negotiation success
KW -  assertiveness
KW -  agreeableness
KW -  gender bias
KW -  negotiation strategies
KW -  personality and negotiation
KW -  gender dynamics
KW -  Big Five personality traits
DO -