%0 M-10485 %A Mupeta, Raphael %A Mupeta, Raphael %D 2026 %J Scientific Research Journal of Business, Management and Accounting %@ 2584-0592 %V 4 %N 1 %P M-10485 %T The Role of Live Entertainment Experiences in Enhancing Customer Engagement and Loyalty in Telecom Services %M doi: %U https://isrdo.org/journal/SRJBMA/currentissue/the-role-of-live-entertainment-experiences-in-enhancing-customer-engagement-and-loyalty-in-telecom-services