%0 M-10056 %A Datwani, Niyati %A Srinivasan, Meenakshi %A Naughane, Simran %D 2023 %J Scientific Research Journal of Business, Management and Accounting %@ 2584-0592 %V 1 %N 2 %P M-10056 %T Revolutionizing Digital Retail: Leveraging the Full Potential of the E-commerce Supply Chain %M doi: %U https://isrdo.org/journal/SRJBMA/currentissue/revolutionizing-digital-retail-leveraging-the-full-potential-of-the-e-commerce-supply-chain