@Article{M-10056,
AUTHOR = {Datwani, Niyati and Srinivasan, Meenakshi and Naughane, Simran},
TITLE = {Revolutionizing Digital Retail: Leveraging the Full Potential of the E-commerce Supply Chain},
JOURNAL = {Scientific Research Journal of Business, Management and Accounting},
VOLUME = {1},
YEAR = {2023},
NUMBER = {2},
ARTICLE-NUMBER = {M-10056},
URL = {https://isrdo.org/journal/SRJBMA/currentissue/revolutionizing-digital-retail-leveraging-the-full-potential-of-the-e-commerce-supply-chain},
ISSN = {2584-0592},
ABSTRACT = {This paper explores the role of the
e-commerce value chain in the digital transformation of the retail industry. It
delves into the various components of the value chain, from product sourcing to
customer service, and discusses how businesses can optimize these elements to
enhance their competitive advantage, improve customer satisfaction, and achieve
sustainable growth. Integrating systems, data analytics, and strong
partnerships are highlighted as critical strategies for maximizing the
potential of the E-commerce value chain in the rapidly evolving digital
marketplace.

 },
DOI = {}
}