@Article{M-10167,
AUTHOR = {Adeshara, Keval and Singhal, Kanika},
TITLE = {Breaking Barriers: The Power of Personality and Gender Stereotypes in Shaping Negotiation Success},
JOURNAL = {Scientific Research Journal of Business, Management and Accounting},
VOLUME = {2},
YEAR = {2024},
NUMBER = {2},
ARTICLE-NUMBER = {M-10167},
URL = {https://isrdo.org/journal/SRJBMA/currentissue/breaking-barriers-the-power-of-personality-and-gender-stereotypes-in-shaping-negotiation-success},
ISSN = {2584-0592},
ABSTRACT = {Negotiation is a critical aspect of both professional and personal life, yet it is often shaped by deeply embedded societal constructs such as personality traits and gender stereotypes. This paper explores the interplay between personality traits, gender stereotypes, and negotiation success. We investigate how specific personality characteristics, like assertiveness, agreeableness, and openness, influence negotiation outcomes. Furthermore, we delve into how gender-based expectations affect negotiation dynamics, particularly in male-dominated fields. Our research is grounded in a comprehensive literature review complemented by case studies that highlight real-world applications. We aim to explore how breaking free from stereotypical constructs can lead to more successful negotiation outcomes.},
DOI = {}
}