isrdo-SRJBMAisrdo-SRJBMAisrdo-SRJBMAScientific Research Journal of Business, Management and AccountingSRJBMA2584-0592ISRDOGujarat,IndiaM-10168EconomicsTuning Ties: Exploring Collaboration and Rivalry in Thailand’s Music LandscapePhongsakorn Puapattanakul1Chulalongkorn University, BangkokThailandAlban Gilquin2Chulalongkorn University, BangkokThailand251220242V2-I2-20241211202403120312©2024 Phongsakorn Puapattanakul Year Corresponding Author2024Phongsakorn PuapattanakulThis is an open access article distributed under the terms of the, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (ISRDO) and either DOI or URL of the article must be cited.Creative Commons Attribution License

The Thai music industry is a dynamic field shaped by a rich cultural heritage and the rapid globalization of contemporary music. This paper explores the intricacies of collaboration and rivalry within Thailand's music landscape, examining how traditional and modern influences interact in a space where competition and cooperation coexist. By analyzing the relationships between artists, producers, and institutions, this research highlights how these dual forces of collaboration and rivalry drive creativity and shape the broader music ecosystem in Thailand. The study also considers how the increasing influence of international genres impacts local trends and how Thailand's music industry navigates its place on the global stage.

Thai music industry collaboration rivalry traditional music modern music globalization Thai pop mor lam social media music festivalsThis study did not receive specific financial support from funding agencies in the public, commercial, or non-profit sectors.Data Availability

Data sharing is not part of this study.

Conflicts of Interest

There are no conflicts of interest to report from any of the authors.

Authors’ Contributions

The author handled all aspects of the study, including its design, data collection, analysis, and manuscript preparation.

Funding Statement

This study did not receive specific financial support from funding agencies in the public, commercial, or non-profit sectors.

software-information

There is no software or tools usage information relevant to this research.

Acknowledgments

I appreciate the assistance and expertise provided by everyone involved in this research and manuscript, and the valuable comments from peer reviewers.

-