MSMEs are really important for economic growth and creating jobs, especially in places that are still developing. They help with regional stuff too. Lately, this idea of human-centric innovation has come up a lot, and it feels like a way to make things more sustainable and include everyone in the economy.This paper looks at how that kind of innovation helps MSMEs do better, stay tough, and grow more. It is all about focusing on people, like teaching skills, making sure employees are okay, designing products for customers, having workplaces that include everybody, and getting involved with the community. I think the main point is that this is different from just pushing tech all the time. Human ways let these small businesses compete for the long haul by mixing money goals with social ones, or human development.Using stuff like reports and other studies that already exist, the analysis checks out how this affects productivity, better job quality, the ability to innovate, and keeping things going over time for MSMEs. MSMEs that do these people-focused things seem to handle market shifts easier, keep their workers longer, and make customers happier. All that adds up to help the economy grow, I suppose.It also talks about how institutions, government rules, and going digital can push this innovation in the MSME world. Targeted help like policies for skills, money access, and setups that include everyone is key to making it bigger. Without that, it might not spread much.Shifting policies and business ideas to center on people could make MSMEs stronger for fair development. That is the big wrap up, anyway. Integrating this human-centric thing into strategies for MSMEs is what we need for growth that includes more and lasts.Some people might say tech is enough, but others think the human side fills in gaps that get missed.