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<article xlink="http://www.w3.org/1999/xlink" mml="http://www.w3.org/1998/Math/MathML" xsi="http://www.w3.org/2001/XMLSchema-instance" ali="http://www.niso.org/schemas/ali/1.0/" noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" article-type="research-article" dtd-version="1.1" lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">isrdo-SRJBMA</journal-id><journal-id journal-id-type="pmc">isrdo-SRJBMA</journal-id><journal-id journal-id-type="nlm-ta">isrdo-SRJBMA</journal-id><journal-title-group><journal-title>Scientific Research Journal of Business, Management and Accounting</journal-title><abbrev-journal-title abbrev-type="publisher" pub-type="epub">SRJBMA</abbrev-journal-title></journal-title-group><issn>2584-0592</issn><publisher><publisher-name>ISRDO</publisher-name><publisher-loc>Gujarat,India</publisher-loc></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">M-10171</article-id><article-id pub-id-type="doi"/><article-categories><subj-group subj-group-type="categories"><subject>Banking and Finance</subject></subj-group></article-categories><title-group><article-title>Key Drivers Shaping Indian Youth's Digital Payment Adoption: Unveiling Behavioral Intent in the Cashless Era</article-title></title-group><contrib-group content-type="authors"><contrib id="237" contrib-type="author" corresp="yes"><name><given-names>ANANTHAN R</given-names></name><xref ref-type="aff" rid="aff-1">1</xref><aff id="aff-1"><label>0</label><institution>University of Kerala, Thiruvananthapuram</institution><country>India</country></aff></contrib><contrib id="238" contrib-type="author" corresp="yes"><name><given-names>Abhilash Janardhanan</given-names></name><xref ref-type="aff" rid="aff-2">2</xref><aff id="aff-2"><label>1</label><institution>University of Kerala, Thiruvananthapuram</institution><country>India</country></aff></contrib></contrib-group><contrib-group content-type="editors"><contrib contrib-type="editor"/></contrib-group><pub-date pub-type="epub" data-type="pub" iso-8601-date="2024-12-25"><day>25</day><month>12</month><year iso-8601-date="2">2024</year></pub-date><volume>2</volume><elocation-id>V2-I2-2024</elocation-id><history><date date-type="received" iso-8601-date="2024-11-13"><day>13</day><month>11</month><year iso-8601-date="2024">2024</year></date><date date-type="revised" iso-8601-date="2024-12-04"><day>04</day><month>12</month><year iso-8601-date="2024"/></date><date date-type="accepted" iso-8601-date="2024-12-04"><day>04</day><month>12</month><year iso-8601-date="2024"/></date></history><permissions><copyright-statement>&#xA9;2024 ANANTHAN R Year Corresponding Author</copyright-statement><copyright-year>2024</copyright-year><copyright-holder>ANANTHAN R</copyright-holder><license href="https://creativecommons.org/licenses/by/4.0/"><license-p>This is an open access article distributed under the terms of the, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (ISRDO) and either DOI or URL of the article must be cited.<ext-link ext-link-type="uri" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution License</ext-link></license-p></license></permissions><self-uri href="https://isrdo.org/journal/SRJBMA/currentissue/key-drivers-shaping-indian-youths-digital-payment-adoption-unveiling-behavioral-intent-in-the-cashless-era"/><abstract><p>In recent years, digital payment methods have seen a tremendous spike in acceptance in India, with millennials leading this financial revolution. Within the framework of a cashless economy, this study investigates the behavioural purpose that drives the use of digital payment systems among young Indians. The research examines key elements influencing young people's views towards digital payments, including technical developments, financial literacy, government programs, peer pressure, and perceived safety. We use a mixed-method approach, analysing quantitative and qualitative data to understand better the changes in behaviour and how they may affect the Indian financial ecosystem in the future.</p></abstract><kwd-group kwd-group-type="author"><kwd>digital payments</kwd><kwd> behavioral intent</kwd><kwd> Indian youth</kwd><kwd> cashless economy</kwd><kwd> technology adoption</kwd><kwd> financial literacy</kwd></kwd-group><funding-group><funding-statement>No grants from public, commercial, or non-profit funding agencies supported the research, authorship, or publication of this article.</funding-statement></funding-group></article-meta></front><back><sec sec-type="data-availability"><title>Data Availability</title><p>This research does not include data sharing.</p></sec><sec sec-type="COI-statement"><title>Conflicts of Interest</title><p>There are no conflicts of interest to report from any of the authors.</p></sec><sec sec-type="author-contributions"><title>Authors&#x2019; Contributions</title><p>The author handled all aspects of the study, including its design, data collection, analysis, and manuscript preparation.</p></sec><sec sec-type="funding-statement"><title>Funding Statement</title><p>No grants from public, commercial, or non-profit funding agencies supported the research, authorship, or publication of this article.</p></sec><sec sec-type="software-information"><title>software-information</title><p>The research does not involve the use of specific software or tools.</p></sec><ack><title>Acknowledgments</title><p>I am grateful for the expertise and help provided by all who contributed to this study and manuscript, and for the comments from anonymous reviewers.</p></ack><ref-list content-type="authoryear"><ref id="1"><label>1</label><element-citation publication-type="journal"><p>-</p></element-citation></ref></ref-list></back></article>
