TY - M-10039
AU - Janiyani, Komal
TI - The Importance of Engaging Customers in the Process of Revitalising Culture and Art in the Age of COVID-19
T2 - Scientific Research Journal of Arts, Humanities and Social Science

PY - 2023
VL - 1
IS - 2
SN - 2584-0622

AB - The worldwide Coronavirus pandemic has created unprecedented uncertainty and obstacles for the arts and entertainment sector, necessitating a long-term strategy to determine the future of art consumption. Surprisingly, there has been a rise in interest in cultural and artistic content, highlighting the importance of online presence during lockdowns. Immediate support for creators and mediators through activities like surveys and data collection is crucial while providing financial and organizational assistance. This opinion article focuses on the disruption to established purchasing patterns and emphasizes the need for comprehensive research to identify sustainable alternatives. Understanding consumer engagement, preferences for cultural activities, perceptions of digital experiences, loyalty and satisfaction with cultural products and services, and the impact of art on consumer well-being are vital for the recovery process.

KW - Purchasing patterns
KW -  Consumer engagement
KW -  Creative disciplines
KW -  Digitalization
KW -  Recovery methods
KW -  Preferences for cultural activities
DO - XXXXXXXX