TY - M-10153
AU - Menon, Sunil
AU - ThiyagaRajan, S
TI - Shaping Narratives: The Role of Local TV News in Establishing Knowledge and Public Trust
T2 - Scientific Research Journal of Arts, Humanities and Social Science

PY - 2024
VL - 2
IS - 2
SN - 2584-0622

AB - Local television news remains a vital source of information for millions of people worldwide. Its unique position within communities allows it to shape public knowledge and build trust in ways other media cannot. This research paper explores how local TV news influences public perception, fosters community trust, and significantly shapes knowledge about critical regional and national issues. We also examine how the rise of digital media challenges the traditional role of local TV news and its ability to maintain public trust in an era of misinformation and fragmented audiences.

KW - Local TV news
KW -  public trust
KW -  knowledge dissemination
KW -  community journalism
KW -  digital media
KW -  media trust
KW -  misinformation
KW -  local news anchors
KW -  audience fragmentation
KW -  social media
DO -