The worldwide Coronavirus pandemic has created unprecedented uncertainty and obstacles for the arts and entertainment sector, necessitating a long-term strategy to determine the future of art consumption. Surprisingly, there has been a rise in interest in cultural and artistic content, highlighting the importance of online presence during lockdowns. Immediate support for creators and mediators through activities like surveys and data collection is crucial while providing financial and organizational assistance. This opinion article focuses on the disruption to established purchasing patterns and emphasizes the need for comprehensive research to identify sustainable alternatives. Understanding consumer engagement, preferences for cultural activities, perceptions of digital experiences, loyalty and satisfaction with cultural products and services, and the impact of art on consumer well-being are vital for the recovery process.
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All authors declare that they have no conflicts of interest.
The author confirms sole responsibility for the following: study conception and design, data collection, analysis and interpretation of results, and manuscript preparation.
The authors did not receive any specific grants from funding agencies in the public, commercial, or non-profit sectors for the research, authorship, and/or publication of this article.
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I thank the following individuals for their expertise and assistance in all aspects of our study and for their help in writing the manuscript. I am also grateful for the insightful comments given by anonymous peer reviewers. Everyone's generosity and expertise have improved this study in myriad ways and saved me from many errors.
Cosslett R H (2020) Be it Hopper pastiche or Hockney original, art offers vital comfort in times of crisis. In: The Guardian. Available via https://www.theguardian.com/commentisfree/2020/apr/08/hoppe r-hockney-art-comfort-crisis-coronavirus