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<article xlink="http://www.w3.org/1999/xlink" mml="http://www.w3.org/1998/Math/MathML" xsi="http://www.w3.org/2001/XMLSchema-instance" ali="http://www.niso.org/schemas/ali/1.0/" noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" article-type="research-article" dtd-version="1.1" lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">isrdo-SRJAHS</journal-id><journal-id journal-id-type="pmc">isrdo-SRJAHS</journal-id><journal-id journal-id-type="nlm-ta">isrdo-SRJAHS</journal-id><journal-title-group><journal-title>Scientific Research Journal of Arts, Humanities and Social Science</journal-title><abbrev-journal-title abbrev-type="publisher" pub-type="epub">SRJAHS</abbrev-journal-title></journal-title-group><issn>2584-0622</issn><publisher><publisher-name>ISRDO</publisher-name><publisher-loc>Gujarat,India</publisher-loc></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">M-10153</article-id><article-id pub-id-type="doi"/><article-categories><subj-group subj-group-type="categories"><subject>Journalism</subject></subj-group></article-categories><title-group><article-title>Shaping Narratives: The Role of Local TV News in Establishing Knowledge and Public Trust</article-title></title-group><contrib-group content-type="authors"><contrib id="210" contrib-type="author" corresp="yes"><name><given-names>Sunil Menon</given-names></name><xref ref-type="aff" rid="aff-1">1</xref><aff id="aff-1"><label>0</label><institution>Savitribai Phule Pune University, Pune</institution><country>India</country></aff></contrib><contrib id="211" contrib-type="author" corresp="yes"><name><given-names>S ThiyagaRajan</given-names></name><xref ref-type="aff" rid="aff-2">2</xref><aff id="aff-2"><label>1</label><institution>Savitribai Phule Pune University, Pune</institution><country>India</country></aff></contrib></contrib-group><contrib-group content-type="editors"><contrib contrib-type="editor"/></contrib-group><pub-date pub-type="epub" data-type="pub" iso-8601-date="2024-12-25"><day>25</day><month>12</month><year iso-8601-date="2">2024</year></pub-date><volume>2</volume><elocation-id>V2-I2-2024</elocation-id><history><date date-type="received" iso-8601-date="2024-11-11"><day>11</day><month>11</month><year iso-8601-date="2024">2024</year></date><date date-type="revised" iso-8601-date="2024-12-01"><day>01</day><month>12</month><year iso-8601-date="2024"/></date><date date-type="accepted" iso-8601-date="2024-12-01"><day>01</day><month>12</month><year iso-8601-date="2024"/></date></history><permissions><copyright-statement>&#xA9;2024 S ThiyagaRajan Year Corresponding Author</copyright-statement><copyright-year>2024</copyright-year><copyright-holder>S ThiyagaRajan</copyright-holder><license href="https://creativecommons.org/licenses/by/4.0/"><license-p>This is an open access article distributed under the terms of the, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (ISRDO) and either DOI or URL of the article must be cited.<ext-link ext-link-type="uri" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution License</ext-link></license-p></license></permissions><self-uri href="https://isrdo.org/journal/SRJAHS/currentissue/shaping-narratives-the-role-of-local-tv-news-in-establishing-knowledge-and-public-trust"/><abstract><p>Local television news remains a vital source of information for millions of people worldwide. Its unique position within communities allows it to shape public knowledge and build trust in ways other media cannot. This research paper explores how local TV news influences public perception, fosters community trust, and significantly shapes knowledge about critical regional and national issues. We also examine how the rise of digital media challenges the traditional role of local TV news and its ability to maintain public trust in an era of misinformation and fragmented audiences.</p></abstract><kwd-group kwd-group-type="author"><kwd>Local TV news</kwd><kwd> public trust</kwd><kwd> knowledge dissemination</kwd><kwd> community journalism</kwd><kwd> digital media</kwd><kwd> media trust</kwd><kwd> misinformation</kwd><kwd> local news anchors</kwd><kwd> audience fragmentation</kwd><kwd> social media</kwd></kwd-group><funding-group><funding-statement>The authors received no financial support for the research, authorship, or publication of this article from any funding agencies.</funding-statement></funding-group></article-meta></front><back><sec sec-type="data-availability"><title>Data Availability</title><p>No data are available for sharing in this research.</p></sec><sec sec-type="COI-statement"><title>Conflicts of Interest</title><p>All authors confirm that there are no conflicts of interest associated with this research.</p></sec><sec sec-type="author-contributions"><title>Authors&#x2019; Contributions</title><p>The sole responsibility for the study design, data gathering, results analysis, and manuscript drafting lies with the author.</p></sec><sec sec-type="funding-statement"><title>Funding Statement</title><p>The authors received no financial support for the research, authorship, or publication of this article from any funding agencies.</p></sec><sec sec-type="software-information"><title>software-information</title><p>No particular software or tools were employed in this study.</p></sec><ack><title>Acknowledgments</title><p>My thanks go to those who assisted with this study and manuscript preparation, and to the peer reviewers for their constructive feedback.</p></ack><ref-list content-type="authoryear"><ref id="1"><label>1</label><element-citation publication-type="journal"><p>-</p></element-citation></ref></ref-list></back></article>
